Business Details
15 Years
experience
Medical Device Marketing Experts Since 2011
The Matchstick Group was founded in 2011 with a singular focus on medical device marketing. Our team recognized the unique challenges faced by medical device companies and built a business dedicated to addressing their specific needs. By concentrating exclusively on this niche market, we have developed deep insights into our clients' operations and industries. Over the past decade, we have successfully launched more than 50 brands across the US, Latin America, and Europe. Our flexible, talent-on-demand model allows us to assemble specialized teams of creatives, developers, and strategists tailored to each client's requirements. This approach enables us to deliver faster, more responsive service compared to traditional large agencies while maintaining world-class quality.Our expertise spans brand strategy, digital marketing, creative development, and sales enablement solutions specifically for the medical device sector. We combine strategic thinking with executional excellence to help clients achieve their business objectives. Our proven track record demonstrates our ability to navigate complex regulatory environments and deliver impactful campaigns that drive results. Through our data-driven approach and collaborative culture, we continue to establish ourselves as a trusted partner in medical device marketing innovation.
Services
Brand Strategy
Marketing Automation
Creative Solutions
Market Research
Sales Training
Details
- Year established: 2011
Highlights and features
- We focus exclusively on medical device marketing since 2011
- Our team has launched over 50 medical device brands globally
- We build customized teams matching talent to specific project needs
- Our flexible model delivers faster response times than traditional agencies
- We combine strategic insights with executional excellence in medtech marketing
Services
Brand Strategy
We help medical device companies define their brand strategy as the foundation for all marketing initiatives. Our approach ensures all activities align with business objectives through market assessments, competitive analysis, positioning, and customer segmentation. This strategic framework guides successful brand launches and rebranding efforts.
Marketing Automation
We develop marketing automation campaigns using platforms like HubSpot and Eloqua to optimize brand success. Our services include content creation, email marketing, landing page development, and campaign workflow design tailored to medical device marketing requirements.
Creative Solutions
We create print and digital advertising, sales collateral, website designs, and educational materials that stand out in crowded medical device markets. Our creative solutions help brands communicate effectively with clinicians and healthcare decision-makers.
Market Research
We conduct comprehensive market research including search audits, customer interviews, concept testing, and message validation. When existing research isn't available, we generate our own insights to inform marketing strategies and campaign development.
Sales Training
We develop training programs that help medical device sales teams understand both their customers and products. Our solutions include product demos, clinical data support, eLearning modules, objection handling training, and sales manuals.
People
Melissa Wildstein
President and Founder
With over 10 years leading The Matchstick Group, Melissa combines business expertise with creative problem-solving. She holds an MBA in marketing and strategy from NYU and has built the agency into a recognized leader in medical device marketing.
Alex Flores
Vice President Technology & AI Integration
A digital marketing veteran with experience in medical device marketing, Alex brings expertise in digital communications and AI automation. He previously managed global med device accounts and automotive marketing campaigns before joining The Matchstick Group.
Ashley Donayre
Associate Creative Director
With 25+ years in healthcare marketing, Ashley specializes in medical writing and creative strategy. She has launched numerous medical brands and brings expertise in therapeutic categories and digital content development for academic institutions.
Jim Haag
Creative Director
With 20+ years in healthcare advertising, Jim has worked on global brands for major pharmaceutical and medical device companies. He has earned over 200 awards for creative excellence in healthcare marketing.
Jessica Baker
Digital Marketing Director
Jessica leads digital marketing initiatives with expertise in marketing automation and emerging technologies. She has over a decade of experience in direct and digital marketing, focusing on technology-driven solutions for healthcare marketing.
Questions
What services does The Matchstick Group offer?
We provide brand strategy, marketing automation, creative development, market research, and sales training specifically for medical device companies.
How long has The Matchstick Group specialized in medical device marketing?
We have focused exclusively on medical device marketing since our founding in 2011, with over a decade of specialized experience.
What geographic markets does The Matchstick Group serve?
We work with clients in the United States, Latin America, and Europe, with experience launching brands in multiple international markets.
How does The Matchstick Group approach medical device marketing differently?
We use a flexible talent network to create customized teams for each project, combining strategic insights with executional excellence in the medical device sector.
What experience does the leadership team have?
Our leadership includes experts with decades of healthcare marketing experience, including over 200 industry awards and work with major medical brands.
How does The Matchstick Group handle market research?
We conduct comprehensive research including customer interviews and message testing, and we generate original research when needed to inform marketing strategies.
