Business Details
Your Complete Digital Marketing Solution
Exceed Online Marketing has been at the forefront of digital marketing solutions since its inception, specializing in search engine optimization, AI-driven strategies, and comprehensive online marketing for residential programs. Our team of seasoned professionals brings decades of combined experience in marketing, brand development, and digital strategy, serving schools, therapeutic programs, and nonprofit organizations nationwide. We pride ourselves on developing proprietary tools like our Lead Manager System and LMS Training Platform, which empower clients with efficient lead management and staff training capabilities.Our commitment to innovation is demonstrated through our early adoption of AI technologies to maintain competitive advantage for clients in evolving digital landscapes. With a proven track record of doubling organic traffic for clients within three years and maintaining top search engine rankings, we combine technical expertise with industry-specific knowledge to deliver measurable results. Our transparent business model featuring no long-term contracts after the initial 12-month term reflects our confidence in the value we provide.
Services
Search Marketing
Website Development
Lead Management
AI Optimization
Online Advertising
Details
- Year established: 2025
Highlights and features
- We offer 40+ years combined experience in educational and nonprofit marketing
- We implement proprietary AI-driven optimization strategies for future-ready visibility
- Our free Lead Manager System streamlines client lead conversion processes
- We guarantee no long-term contracts after initial 12-month commitment
- Our proven track record shows 90%+ client website traffic improvement
What people say
Exceeded expectations
Doubling site traffic
Filled all beds
Top search rankings
Proven expertise
Services
Search Marketing
Our search marketing strategy combines AI-driven optimization with traditional SEO techniques to maximize online visibility. We implement targeted keyword campaigns, contextual linking, and directory listings to improve search rankings. Clients benefit from continuous algorithm monitoring and adaptive strategies that maintain top positions in both traditional search engines and emerging AI-driven platforms.
Website Development
We create responsive WordPress websites optimized for both user experience and search engine performance. Our designs focus on converting visitors through strategic content placement, clear calls-to-action, and mobile-friendly interfaces. Each site includes integrated analytics and ongoing maintenance to ensure sustained performance and relevance in evolving digital landscapes.
Lead Management
Our proprietary Lead Manager System provides automated follow-up tools, appointment scheduling, and lead tracking capabilities. The platform enables clients to efficiently convert inquiries into enrollments through personalized communication workflows and comprehensive performance analytics. This free tool is specifically designed for the unique needs of residential program admissions.
AI Optimization
We optimize digital content for AI-driven search platforms by implementing structured data formats and conversational language patterns. Our strategies ensure client visibility in both traditional search results and emerging AI-generated recommendations through continuous adaptation to evolving algorithm requirements and search behaviors.
Online Advertising
Our pay-per-click campaigns utilize advanced targeting techniques to maximize ad effectiveness while minimizing costs. We implement geo-targeted advertising, demographic segmentation, and conversion tracking to ensure optimal return on investment. Campaigns are continuously refined based on real-time performance data and industry trends.
People
Karl Schaller
President/CEO
Marketing veteran with 30+ years experience, specializing in brand strategy for educational institutions. Holds MBA from University of Chicago and has consulted for major organizations like Focus on the Family and Compassion International.
David Bolthouse
Founder/CEO
Digital marketing pioneer with 30+ years in online strategy development. National Merit Scholar with advanced degrees in business administration and computer science from top-tier institutions.
Matthew Harbert
Senior Web Developer
Lead web technician with 20 years of development experience. Specializes in PHP, MySQL, and interactive web applications while maintaining expertise in both front-end and back-end technologies.
Carol Wilde
Writer
Communications expert with extensive experience in nonprofit marketing. Former marketing director at major publishing companies, specializing in audience-targeted content creation for educational institutions.
Tim Gunsolley
Fundraising Strategist
President of Elevation Growth Partners with 20+ years in nonprofit fundraising. Has helped organizations raise over $600 million through strategic donor development and event planning initiatives.
Questions
What industries does Exceed specialize in?
We focus on marketing therapeutic boarding schools, residential programs, and educational institutions through targeted digital strategies.
Do you require long-term contracts?
We require a 12-month initial commitment but offer month-to-month continuation with no long-term obligations afterward.
How do you incorporate AI into marketing strategies?
We optimize websites for AI-driven search platforms and implement machine learning algorithms to improve search visibility.
What tools do you provide clients?
Clients receive free access to our proprietary Lead Manager System and LMS Training Platform for lead conversion and staff development.
How do you measure campaign success?
We track organic traffic growth, search engine rankings, lead conversion rates, and overall enrollment increases for clients.
