Business Details
33 Years
experience
Your Trusted Partner for Comprehensive Marketing Research Solutions
Founded in 1993, Applied Marketing Research has established itself as a leader in delivering actionable market insights. Our team combines advanced education in marketing research with real-world experience in marketing management to provide clients with a unique blend of theoretical and practical expertise. We specialize in both qualitative and quantitative research methodologies, including focus groups, executive interviews, online surveys, and in-home product testing. With a client roster featuring Fortune 500 companies across industries like automotive, healthcare, and technology, we prioritize timely, accurate data collection and analysis. Our mission emphasizes innovation in applying traditional research methods while maintaining responsiveness to client needs.Headquartered in Kansas City, we serve clients nationwide through offices in Atlanta, San Francisco, New York, and Portland. Our commitment to quality is demonstrated through a satisfaction guarantee: if clients are dissatisfied with our work, we will rework projects at no additional cost. Holding graduate degrees in marketing, our research professionals bring both academic rigor and practical business acumen to every project. We maintain strict data security protocols, including non-disclosure agreements and secure storage systems, to protect client information.
Services
Market Research
Brand Health Studies
Product Testing
Customer Satisfaction Analysis
Advertising Campaign Testing
Conjoint Analysis
Shopper Insights
Data Security Consulting
Details
- Year established: 1993
Highlights and features
- We have over 30 years of experience in marketing research since 1993
- Our team holds graduate degrees in marketing and marketing research
- We serve Fortune 500 clients across 15+ industries including automotive and healthcare
- We offer a satisfaction guarantee with free project revisions if needed
- Our nationwide presence includes offices in 5 major US cities
Services
Market Research
We provide comprehensive market research solutions combining qualitative and quantitative methodologies. Our services include study design, data collection, advanced statistical analysis, and customized reporting. With expertise in both B2B and B2C research, we help clients make data-driven decisions through actionable insights derived from rigorous methodologies like conjoint analysis and multivariate modeling.
Brand Health Studies
Our brand health research evaluates brand positioning, awareness, and customer perceptions. Using longitudinal tracking and segmentation analysis, we measure key performance indicators across markets. This service helps clients understand brand equity, identify growth opportunities, and optimize marketing strategies through continuous monitoring of brand performance metrics.
Product Testing
We conduct in-home usage tests and central location testing for product development. Our services include concept testing, packaging evaluation, and sensory analysis. With experience across consumer goods, food, and technology sectors, we provide insights on product improvements through controlled testing environments and detailed consumer feedback analysis.
Customer Satisfaction Analysis
Our customer satisfaction studies measure loyalty and service quality across industries. Using surveys, interviews, and ethnographic research, we identify drivers of customer retention. This service helps businesses improve customer experience through actionable recommendations based on quantitative metrics and qualitative feedback from employees, vendors, and end-users.
Advertising Campaign Testing
We evaluate advertising effectiveness through pre-testing and post-testing methodologies. Our services include message testing, media effectiveness analysis, and campaign optimization. Using focus groups and perception analyzers, we assess ad impact across traditional and digital platforms to maximize return on marketing investment for clients in diverse industries.
People
Donald L. Phipps
Principal
Donald L. Phipps founded Applied Marketing Research in 1993. With graduate education in marketing research and extensive industry experience, he leads client engagements focusing on strategic decision-making. He has worked with Fortune 500 companies across multiple sectors including automotive and healthcare.
Dr. James Merrill
Research Professional
Dr. James Merrill contributes expertise in marketing management and research methodology. Holding advanced degrees in marketing, he specializes in data analysis and study design. His work focuses on delivering actionable insights through innovative application of traditional research techniques for major corporate clients.
Questions
What industries do you specialize in?
We serve clients across 15+ industries including automotive, healthcare, technology, consumer goods, and financial services. Our experience spans both B2B and B2C sectors with notable clients like John Deere, Colgate Palmolive, and Microsoft.
What research methodologies do you use?
We employ qualitative methods like focus groups and executive interviews, plus quantitative approaches including online surveys and conjoint analysis. Our services also cover in-home product testing, ethnographic research, and advanced statistical modeling for comprehensive insights.
How do you ensure data security?
We maintain strict data security protocols including non-disclosure agreements, secure server storage for electronic information, and controlled physical document handling. All client data remains confidential through our comprehensive security measures.
Do you work with international clients?
While headquartered in Kansas City, we primarily serve US-based clients through offices in Atlanta, San Francisco, New York, and Portland. Our research capabilities support nationwide studies with experience in global marketing contexts.
What is your satisfaction guarantee policy?
If clients are dissatisfied with our work quality, we will either rework the project until it meets expectations or waive our professional service fees entirely, demonstrating our commitment to client satisfaction.
