Business Details
18 Years
experience
Your Trusted B2B Marketing & PR Partner
TRINDGROUP was founded in 2008 with a vision to bridge the gap between industrial innovation and effective communication. Our founders, Kevin Smith and Jessie King, combined their expertise in visual communication and public relations to create a B2B agency specializing in strategic messaging for complex industries. Over 15 years, we've built a team of experts who understand the unique challenges of sectors like water/wastewater, oil & gas, and marine engineering. Our approach integrates public relations, marketing, and creative design to help clients achieve measurable results. We pride ourselves on delivering straightforward communication solutions that cut through industry complexity.Our team's deep understanding of technical subjects allows us to translate specialized knowledge into compelling narratives. We maintain rigorous quality standards across all deliverables, from media relations to digital campaigns. Our commitment to continuous learning ensures we stay ahead of industry trends while maintaining our core focus on client success. Through strategic partnerships and a network of industry contacts, we amplify our clients' voices in competitive markets. Our track record demonstrates consistent success in enhancing brand recognition and supporting business growth for our clients.
Services
Public Relations
Marketing Strategy
Creative Design
Video Marketing
Website Development
Details
- Year established: 2008
Highlights and features
- 15+ years of experience in B2B industrial communication
- Specialized expertise in technical sectors like oil & gas and water/wastewater
- Integrated approach combining PR, marketing, and creative design
- Proven track record in brand recognition enhancement
- Team of certified professionals with industry-specific knowledge
What people say
Enhanced customer awareness
World-class website
Increased brand recognition
Professional execution
Strategic approach
Services
Public Relations
Our public relations services help industrial clients establish credibility and thought leadership. We develop strategic media relations campaigns, create compelling press releases, and secure placements in industry publications. Our team leverages established relationships with journalists and digital platforms to amplify client messages. We provide comprehensive media monitoring and crisis communication support to protect brand reputation.
Marketing Strategy
We create data-driven marketing strategies aligned with business objectives. Our approach combines market research, audience analysis, and competitive benchmarking to develop effective campaigns. We specialize in B2B marketing materials from strategy development to execution across multiple channels. Our team provides sales enablement tools and analytics to optimize marketing ROI for industrial clients.
Creative Design
Our creative design services transform technical information into compelling visual content. We develop brand identities, marketing collateral, and digital assets that resonate with target audiences. From trade show materials to web design, we ensure consistent brand messaging across all touchpoints. Our designers work closely with clients to create materials that enhance brand recognition and support sales efforts.
Video Marketing
We produce high-impact video content that showcases industrial products and services. Our full-service video production includes concept development, filming, and post-production editing. We create brand overview videos, product demonstrations, and testimonial content tailored to B2B audiences. Our team also develops motion graphics to explain complex technical concepts visually.
Website Development
We build responsive websites that reflect our clients' brand identity and business goals. Our process includes user experience design, content strategy, and technical implementation. We specialize in creating websites for technical industries that balance aesthetic appeal with functional effectiveness. Our team provides website refreshes and complete rebuilds with a focus on conversion optimization and mobile responsiveness.
People
Jessie King
Co-founder/Content Strategist & Technical Writer
With a background in public relations and marketing, Jessie specializes in strategic communication for industrial clients. She develops technical content and manages client relationships, leveraging her academic experience teaching communication at Auburn University. Holds MA in Mass Communication.
Kevin Smith
Co-founder/Creative Director
Creative director with expertise in visual storytelling and media design. Kevin oversees creative projects and maintains his role as Associate Professor at Auburn University. Holds MFA in Communication Design and specializes in evolving media formats from graphic design to augmented reality.
Kelli Hartsock
VP of Operations
With 25+ years in marketing agencies, Kelli manages operations and client services. She focuses on brand growth strategies and team development, bringing extensive experience in client relations and marketing communications across diverse industries.
Mary Catherine Ratliff
Senior Account Manager
Public relations expert with experience across multiple industries including health, entertainment, and higher education. Specializes in strategic planning and media relations, holding dual degrees in Public Relations and Nutrition with public health focus.
Miriam Boyer
Senior Graphic Designer
Leads graphic design efforts with expertise in brand identity and visual communication. Former financial marketing designer with BFA in Graphic Design, ensuring all materials meet high-quality standards and effectively convey client messages.
Questions
What industries does TRINDGROUP specialize in?
We focus on B2B clients in technical industries including water/wastewater, oil & gas, marine engineering, aquaculture, and agriculture.
How does TRINDGROUP approach public relations for industrial clients?
We combine traditional media relations with digital PR strategies, leveraging industry contacts to position clients as thought leaders through targeted media placements and strategic messaging.
What marketing services do you offer?
We provide comprehensive marketing services including strategy development, content creation, sales enablement materials, and analytics-driven campaign optimization tailored to technical industries.
Can you help with website redesign projects?
Yes, we specialize in creating responsive, user-friendly websites for industrial clients with focus on conversion optimization and brand consistency across digital platforms.
What sets TRINDGROUP apart from other agencies?
Our deep understanding of technical industries combined with our integrated approach of PR, marketing, and creative design delivers cohesive communication strategies that drive measurable business results.
Do you offer video production services?
Yes, we provide full-service video production including concept development, filming, and post-production editing to create compelling visual content for B2B audiences.
Videos
