Business Details
Fractional CMO Services for Small Business Growth
At TRAC-M, we specialize in empowering small and mid-sized businesses to achieve sustainable revenue growth through strategic marketing and sales leadership. With decades of experience leading performance marketing teams and running small businesses, our team understands the unique challenges faced by entrepreneurs. We combine P&L-focused strategies with cutting-edge technology and inbound marketing methodologies to deliver measurable results. Our approach prioritizes data ownership, exclusive partnerships, and actionable plans tailored to each client's specific needs.As a division of Lazy Acres Enterprises, LLC, we remain committed to supporting local communities while providing fractional CMO services that offer the expertise of seasoned professionals at a fraction of the cost. Our 30-year track record demonstrates our ability to transform marketing efforts and drive consistent top-line growth for businesses across various industries.
Services
Fractional CMO
Marketing Audit
Sales Optimization
Inbound Marketing
HubSpot Implementation
Lead Nurturing
Strategic Planning
Traffic Generation
Highlights and features
- 30 years of experience delivering marketing leadership across industries
- P&L-focused approach connects marketing activities to financial performance
- Exclusive partnerships ensure undivided attention to client success
- Clients retain full ownership of their marketing data and strategies
- 30-day money-back guarantee for new client engagements
Services
Fractional CMO
Seasoned marketing executives provide strategic leadership on a flexible engagement basis. Our fractional CMOs implement revenue-generating strategies while training your team for long-term self-sufficiency. We focus on measurable outcomes through data-driven decision-making and proven marketing frameworks.
Marketing Audit
Comprehensive evaluation of your marketing and sales systems to identify growth opportunities. We analyze digital presence, lead generation, and conversion processes to create actionable improvement plans. Our audits include competitive analysis and performance benchmarking tailored to your industry.
Sales Optimization
Data-driven strategies to enhance sales processes and improve conversion rates. We implement proven methodologies for lead qualification, pipeline management, and team enablement. Our approach combines technology integration with hands-on coaching to maximize sales effectiveness.
Inbound Marketing
Holistic approach combining content marketing, SEO, and automation to attract qualified leads. We develop customized strategies using HubSpot's marketing platform to nurture prospects through the buyer's journey. Our focus is on creating valuable content that builds trust and drives conversions.
HubSpot Implementation
Expert setup and optimization of HubSpot's marketing, sales, and service hubs. We configure automation workflows, implement tracking systems, and train teams to maximize CRM effectiveness. Our implementation ensures seamless integration with existing business processes.
People
Tom Feary
Principal Consultant
Marketing leader with decades of experience helping SMBs achieve growth through data-driven strategies. Founded TRAC-M to share expertise in P&L management and marketing transformation. Specializes in connecting marketing activities to financial outcomes while maintaining focus on local business impact.
Questions
What is a fractional CMO?
A fractional CMO is a part-time marketing executive who provides strategic leadership and implements growth strategies without full-time employment costs.
What does a fractional CMO do?
We identify growth opportunities, implement marketing systems, train your team, and focus on measurable revenue generation through data-driven strategies.
When should I hire a fractional CMO?
Consider hiring one if your business has over $2M in annual revenue and you need strategic marketing leadership to overcome growth challenges.
How much does a fractional CMO cost?
Our services cost about half of a full-time marketing director's salary, with flexible engagement options tailored to your specific needs.
What marketing services do you offer?
We provide marketing audits, sales optimization, inbound marketing strategies, HubSpot implementation, and ongoing strategic consulting services.
