My goal is to help my clients create extraordinary places, and to save time and money in the process. How do you create a sense of community in a brand new development? It's a question Sandra Kulli, a real estate marketing strategist, has been wrestling with for years. She is president of Kulli Marketing, and we had a chance to catch up recently in Todos Santos, Mexico, the site of one of her newest projects, Tres Santos.
It's a project that could have been a typical resort on the Pacific, but the developer chose instead to forego gates and golf courses to reach for an authentic connection to the people in this small Mexican town. My experience is long and varied, consulting with developers, builders, architects, planners and marketers around the country (and in some other parts of the world) about the business and art of placemaking.
I'm an advocate of thoughtful design and innovative problem-solving, from urban infill to new communities, and pretty much everything in between. What I've learned is that community is local.
It's a project that could have been a typical resort on the Pacific, but the developer chose instead to forego gates and golf courses to reach for an authentic connection to the people in this small Mexican town. My experience is long and varied, consulting with developers, builders, architects, planners and marketers around the country (and in some other parts of the world) about the business and art of placemaking.
I'm an advocate of thoughtful design and innovative problem-solving, from urban infill to new communities, and pretty much everything in between. What I've learned is that community is local.
Services
Skills
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This is what I bring to the table.
Of course, I don't have to bring all of it, but when you get me, you tend to get the complete package.
I'm a teacher, a student, a catalyst and a brand guardian.
I have an anthropologist's curiosity about people, place and culture.
I search for the key differentiators that will become the basis for a development and marketing strategy.
I can provide helpful insight at this early stage, when it's time to determine the right market for the property and the right development strategy to reach that market.
Of course, I don't have to bring all of it, but when you get me, you tend to get the complete package.
I'm a teacher, a student, a catalyst and a brand guardian.
I have an anthropologist's curiosity about people, place and culture.
I search for the key differentiators that will become the basis for a development and marketing strategy.
I can provide helpful insight at this early stage, when it's time to determine the right market for the property and the right development strategy to reach that market.
Bio
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For seven years I taught in the inner-city public schools of Boston, East Palo Alto, Watts and East LA.
Since then, I've taught classes at Harvard GSD, MIT, USC and UCLA.
I learned a lot, too.
I'm a student of cultural anthropology and a specialist in the business of creating memorable places.
I've consulted with over 100 companies on over 200 communities throughout the U.S. - as well as in London, Tokyo, Mexico City, New Zealand and Dubai.
Next to being a teacher, I'm most proud of the fact that I've helped these developers evolve their thinking in the areas of home and community design, cultural trends, redevelopment, smart growth, marketing and sales strategy, and the customer experience.
Since then, I've taught classes at Harvard GSD, MIT, USC and UCLA.
I learned a lot, too.
I'm a student of cultural anthropology and a specialist in the business of creating memorable places.
I've consulted with over 100 companies on over 200 communities throughout the U.S. - as well as in London, Tokyo, Mexico City, New Zealand and Dubai.
Next to being a teacher, I'm most proud of the fact that I've helped these developers evolve their thinking in the areas of home and community design, cultural trends, redevelopment, smart growth, marketing and sales strategy, and the customer experience.
Things I Love
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Coffee, to me, is more than coffee.
It's one of life's indispensable pleasures.
I love the aroma, the taste, the buzz of the caffeine, but most of all I love the way it marks the moment and creates a small oasis in the day.
A time to catch my breath - and catch up on email or the NYT.
Often it's associated with good company, good conversation and inspiring ideas.
And then there's the setting: usually the quirky, bohemian ambience of a familiar little caf filled with people reading, drinking, talking, immersed in their wifi worlds.
It's one of life's indispensable pleasures.
I love the aroma, the taste, the buzz of the caffeine, but most of all I love the way it marks the moment and creates a small oasis in the day.
A time to catch my breath - and catch up on email or the NYT.
Often it's associated with good company, good conversation and inspiring ideas.
And then there's the setting: usually the quirky, bohemian ambience of a familiar little caf filled with people reading, drinking, talking, immersed in their wifi worlds.
Notes
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Sandra, please share your story with us.
How did you get to where you are today?
I was born in LA in 1947.
My dad was born in Highland Park in 1919.
I grew up here, went away (college, work), then came back and fell in love all over again its "wackiness and embodiment of the experimental", observations Reyner Banham noted in his classic 1970's book, Los Angeles, The Architecture of Four Ecologies.
I've done a lot of traveling lately, speaking to audiences on the east coast and in Switzerland about all of you and the inspiration I draw from this community.
How did you get to where you are today?
I was born in LA in 1947.
My dad was born in Highland Park in 1919.
I grew up here, went away (college, work), then came back and fell in love all over again its "wackiness and embodiment of the experimental", observations Reyner Banham noted in his classic 1970's book, Los Angeles, The Architecture of Four Ecologies.
I've done a lot of traveling lately, speaking to audiences on the east coast and in Switzerland about all of you and the inspiration I draw from this community.
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