Business Details
25 Years
experience
Technology Marketing Services for Software Companies
Henriott Marketing Strategies has been a trusted partner for technology firms seeking revenue growth since 2001. With over 25 years of expertise in supply chain and enterprise technology marketing, we specialize in creating and executing go-to-market strategies that build brands and drive pipelines. Our services include brand messaging, outsourced CMO support, product marketing, and high-impact content creation tailored to software and services companies. We serve clients ranging from early-stage startups to global enterprises, combining strategic thinking with hands-on execution to deliver measurable results.Our team's deep industry knowledge ensures rapid onboarding and immediate value, while our client-centric approach focuses on transparency and long-term success. Recognized for award-winning work, we help businesses refine positioning, accelerate growth, and achieve market leadership through data-driven marketing solutions.
Services
Brand Messaging
Outsourced CMO
Killer Content
Product Marketing
Market Research
Positioning Strategy
Content Creation
Go-to-Market Planning
Details
- Year established: 2001
Highlights and features
- We offer 25+ years of experience in technology marketing strategy
- Our team provides outsourced CMO expertise for growth-stage companies
- We create customized go-to-market plans with measurable results
- Our content development delivers award-winning marketing materials
- We combine strategic planning with hands-on execution support
What people say
World-class marketing
Rapid growth
Credibility and visibility
High quality materials
Industry expertise
Services
Brand Messaging
Developing targeted brand messaging that resonates with technology buyers. We create positioning strategies that differentiate clients in competitive markets while maintaining brand consistency across all channels. Our approach combines market research with buyer persona analysis to ensure messaging aligns with customer needs and business objectives.
Outsourced CMO
Providing executive-level marketing guidance for technology companies. Our outsourced CMO service includes strategic planning, team mentoring, and execution oversight. We help businesses develop comprehensive marketing roadmaps while maintaining flexibility for evolving business needs and market conditions.
Product Marketing
Creating comprehensive product marketing strategies that drive market adoption. Our services include market research, competitive analysis, pricing strategy, and launch planning. We help technology firms position their solutions effectively while developing execution-ready marketing materials for successful product introductions.
Content Creation
Producing high-impact marketing content tailored to technology audiences. Our services cover website copy, whitepapers, case studies, press releases, and thought leadership articles. We create content that educates buyers, supports sales efforts, and establishes clients as industry thought leaders.
Market Research
Conducting in-depth market research to inform strategic decisions. We analyze industry trends, competitive landscapes, and customer needs to develop data-driven marketing strategies. Our research services support product development, market positioning, and go-to-market planning for technology companies.
People
Lisa Henriott
Founder and President
With 25+ years in technology marketing, Lisa Henriott leads strategic initiatives for software companies. She holds marketing degrees from University of Georgia and Georgia State University, with executive experience in marketing, sales, and business development.
Questions
What technology sectors do you specialize in?
We focus on supply chain technology, enterprise software, cloud solutions, and digital transformation. Our deep expertise in these areas enables rapid onboarding and immediate value creation for clients.
How do you help early-stage companies?
We develop positioning strategies, marketing plans, and execution frameworks while providing coaching to build internal marketing capabilities for sustainable growth.
What services do you offer for established firms?
We provide content creation support, product marketing expertise, and strategic guidance for mission-critical projects to help mature companies maintain market leadership.
How long do engagements typically last?
Project durations vary from short-term initiatives to ongoing strategic partnerships. We adapt our engagement models to match each client's specific growth objectives and timelines.
Can you work with remote teams?
Yes, we collaborate effectively with distributed teams using digital tools and proven project management methodologies to ensure seamless communication and timely delivery.
