Business Details
Since 1985, we have helped companies of all sizes maximize and expand their customer relationships using traditional marketing tools and emerging technologies. Our first client was Fortune magazine, for which we concepted, wrote, promoted, and published technology sections. Based on that success, we were retained by Reed Worldwide Expositions to develop and launch the Advanced Manufacturing Systems Show (AMS) in the U.S. and Europe, as well as the Distribution Exposition (DEPO). We specialize in business-to-business technology marketing for the supply chain logistics equipment and software markets. We design, produce, and manage integrated marketing communications programs that generate leads with measurable results. Our expertise includes the strategic implementation of lead-enabled websites that produce qualified leads and support ongoing customer education to shorten the sales cycle. We employ the edumarketing process, which combines learning strategies with marketing principles to educate consumers and create product-consumer relationships.
In addition to digital initiatives, we provide traditional marketing communications activities and create content that supports web-based strategies. Our team sets quarterly objectives with clients, manages projects on schedule and within budget, and facilitates efficient, productive client meetings. With experience across North America, Asia, and Europe, we understand the challenges of global markets and brands in industries such as military/aerospace, manufacturing, distribution, software, and professional associations. We are committed to maintaining the highest professional standards, ensuring transparency, accountability, and measurable outcomes for every engagement. Our modern offices in the prestigious Camelback corridor of Phoenix, Arizona, enable us to serve clients locally and globally with a dedicated, experienced staff.
In addition to digital initiatives, we provide traditional marketing communications activities and create content that supports web-based strategies. Our team sets quarterly objectives with clients, manages projects on schedule and within budget, and facilitates efficient, productive client meetings. With experience across North America, Asia, and Europe, we understand the challenges of global markets and brands in industries such as military/aerospace, manufacturing, distribution, software, and professional associations. We are committed to maintaining the highest professional standards, ensuring transparency, accountability, and measurable outcomes for every engagement. Our modern offices in the prestigious Camelback corridor of Phoenix, Arizona, enable us to serve clients locally and globally with a dedicated, experienced staff.
Highlights and features
- We have over 35 years of B2B technology marketing experience.
- Our first client was Fortune magazine, producing technology sections.
- We launched Advanced Manufacturing Systems Show in U.S. and Europe.
- Our team sets quarterly objectives and manages projects on schedule.
- We serve clients across North America, Asia, and Europe.
Services
Integrated Marketing Communications
We design, produce, and manage integrated marketing communications programs that generate leads with measurable results for B2B technology firms. Our experienced team develops comprehensive programs using a variety of tools tailored to each clients marketing objectives. This service aligns messaging across channels to increase lead quality and shorten the sales cycle.
Lead-Enabled Websites
We specialize in the strategic implementation of lead-enabled websites that produce qualified leads for B2B technology companies. These sites support ongoing customer education, helping prospects understand the value of the product and its supporting process. By educating buyers through the edumarketing approach, the websites shorten sales cycles and improve lead conversion rates.
Edumarketing Process
Our edumarketing process combines learning strategies with marketing principles to educate prospects about a products value. It guides consumers to discover independently why they need the product, fostering a personal connection through shared experience. The approach enhances sales process productivity by building trust and shortening the decisionmaking cycle.
Traditional Marketing Communications
We provide traditional marketing communications activities such as advertising, sales literature, multimedia, and public relations to support overall brand messaging. These materials reinforce webbased campaigns and ensure consistent messaging across offline and online channels. By integrating traditional tactics with digital strategies, we amplify reach and improve lead generation effectiveness for our B2B clients.
Trade Show Support
We develop and launch trade shows such as the Advanced Manufacturing Systems Show and the Distribution Exposition for clients in the U.S. and Europe. Our team handles concept development, promotion, publishing, and logistics to ensure successful event execution. These events generate qualified leads, increase brand visibility, and provide educational opportunities that shorten the sales cycle for participating exhibitors.
