Business Details
Atlanta's Premier Marketing Strategy & Research Consultancy
At Smartthink Marketing Group, we are a dynamic marketing strategy and research consultancy headquartered in Atlanta, GA. With decades of combined experience across automotive, consumer goods, technology, and entertainment sectors, our team delivers actionable insights that drive measurable brand growth. Our senior leadership, drawn from senior brand management roles, combines business-building fundamentals with innovative research methodologies to solve complex challenges. We specialize in uncovering unexpected consumer insights, developing data-driven strategies, and implementing proprietary processes that transform market opportunities into sustainable success.Our client-centric approach has consistently delivered double-digit growth for industry players and revitalized stagnant brands through targeted innovation. Backed by rigorous qualitative and quantitative analysis, we empower businesses to make informed decisions that strengthen market position. Our commitment to creativity extends beyond client work through partnerships like our support of The Hambidge Center for Creative Arts, fostering innovation in both business and the arts.
Services
Market Research
Brand Strategy
Innovation Consulting
Go-To-Market Solutions
Consumer Insights
Advertising Testing
Positioning Development
Highlights and features
- Our senior team brings direct brand management experience from Fortune 500 companies
- We implement proprietary research methodologies for actionable business insights
- Our integrated approach combines market research with business fundamentals
- Proven success delivering 10-23% growth for beverage industry clients
- We support innovation through partnerships with creative institutions
Services
Market Research
Our mixed-methodology research combines qualitative ethnography with quantitative analysis to uncover deep consumer motivations. We create customized research frameworks that integrate focus groups, behavioral tracking, and data modeling to reveal market opportunities. This approach helps clients understand both rational decision-making factors and emotional drivers behind consumer choices.
Brand Strategy
We develop growth-oriented brand strategies grounded in competitive analysis and market dynamics. Our process identifies whitespace opportunities through brand landscaping, then creates positioning frameworks that align organizational capabilities with consumer needs. This includes developing messaging architectures and KPI systems to measure strategic effectiveness over time.
Innovation Consulting
Our innovation process identifies unmet market needs through consumer co-creation and substitution analysis. We facilitate ideation workshops, conduct concept testing, and develop go-to-market strategies for new products. This includes creating feasibility models and tracking systems to ensure successful commercialization and market adoption.
Go-To-Market Solutions
We design localized market entry strategies combining push-pull tactics with retail analytics. Our approach includes market scoring models, ethnographic research, and sales enablement tools. This ensures brands effectively translate consumer insights into actionable plans that drive market share growth through targeted execution.
Advertising Testing
Our advertising effectiveness solutions use pre- and post-testing methodologies to optimize campaign performance. We measure message resonance, emotional engagement, and behavioral intent through quantitative surveys and qualitative feedback. This ensures marketing communications achieve desired outcomes while maintaining brand consistency.
People
Greg Head
Senior Partner
With extensive brand management experience, Greg leads strategic initiatives combining business fundamentals with market insights. He specializes in transforming research findings into actionable growth strategies for consumer-facing businesses.
Scott Harris
Business Analytics
Scott specializes in quantitative analysis and data modeling to uncover market trends. His expertise converts complex datasets into strategic recommendations that drive evidence-based decision making for client organizations.
Charise Shields
Partner Research Guru
Charise leads qualitative research initiatives using ethnography and behavioral analysis. She designs immersive consumer studies that reveal emotional drivers and cultural insights shaping purchasing decisions across multiple industries.
Elizabeth Guerrero-Sandstrom
Project Director
Elizabeth manages end-to-end research projects combining moderating expertise with strategic analysis. She specializes in translating complex consumer data into clear business recommendations for brand positioning and product development.
Tim Gohmann
Chief Science Officer
Dr. Gohmann oversees scientific research methodologies and analytical frameworks. His background in experimental psychology ensures rigorous study design and statistical validation of consumer insights that inform strategic decisions.
Questions
What marketing services does Smartthink Marketing Group offer?
We provide market research, brand strategy development, innovation consulting, go-to-market planning, and advertising effectiveness testing using proprietary methodologies.
How does Smartthink Marketing Group approach consumer research?
We combine qualitative ethnography with quantitative analysis to understand both emotional motivations and rational decision-making factors influencing consumer behavior.
Which industries do you work with?
Our experience spans automotive, consumer packaged goods, health & beauty, fashion, food & beverage, entertainment, technology, and utility sectors.
Can you help with brand revitalization?
Yes, we've successfully driven 5% growth for declining brands through consumer insight analysis, product innovation, and targeted communication strategies.
How do you measure strategy effectiveness?
We implement tracking systems with custom KPIs, including market share analysis, consumer satisfaction metrics, and sales performance benchmarks.
