Business Details
14 Years
experience
Digital Marketing Solutions Charlotte NC
Founded in 2012, Online Marketing and Consulting provides strategic marketing and branding solutions to elevate businesses' online presence. With expertise in SEO/SEM, content generation, and digital advertising, we specialize in helping organizations engage new and existing customers through data-driven strategies. Our team combines decades of experience in higher education, technology, and nonprofit sectors to deliver tailored solutions that address unique business challenges. As a DBA entity, we prioritize community impact through pro-bono consulting services, particularly supporting local businesses in the Lake Norman and Charlotte regions.Our CEO brings military leadership experience and technical acumen from founding ProctorFree, a SaaS company leveraging machine learning for educational quality improvement. We maintain active involvement in the Lake Norman Chamber of Commerce, where our founder previously served as Board Member and Chair of Technology and Communications.
Services
SEO/SEM
Content Generation
Social Media Management
Website Optimization
Google Analytics Setup
Online Advertising
Email Marketing
Payment Platform Integration
Website Redesign
Local Marketing
Details
- Year established: 2012
Highlights and features
- We have over a decade of experience in digital marketing and consulting
- Our team combines military leadership with technology startup expertise
- We offer pro-bono consulting services to support local businesses
- Active involvement in Lake Norman Chamber of Commerce leadership roles
- Proven track record with higher education and SaaS industry clients
Services
SEO/SEM
Our SEO/SEM services optimize online visibility through keyword research, on-page optimization, and paid advertising campaigns. We help businesses improve search rankings and attract qualified traffic. Our approach combines technical expertise with ongoing performance analysis to maximize ROI for digital marketing efforts.
Content Generation
We develop strategic content including website copy, blog posts, and marketing materials that engage audiences and support SEO objectives. Our content aligns with brand voice while addressing audience needs. We focus on creating valuable, shareable content that drives user engagement and conversion.
Website Optimization
Our website optimization services improve user experience, loading speed, and conversion rates. We analyze existing sites for technical issues, mobile responsiveness, and content effectiveness. Recommendations include structural improvements and performance enhancements to maximize website effectiveness as a business tool.
Social Media Management
We manage social media accounts with content scheduling, audience engagement, and performance tracking. Our approach focuses on building brand presence and driving website traffic through targeted social media strategies. We create platform-specific content that aligns with business goals and audience preferences.
Google Analytics Setup
We configure Google Analytics to track website performance metrics and user behavior. Our setup includes goal tracking, conversion monitoring, and custom reporting. We help businesses understand their digital audience and make data-driven decisions to improve marketing effectiveness and website ROI.
People
Mike
Co-Founder and CEO
Co-Founder and CEO of ProctorFree, Mike brings military leadership experience and marketing expertise to Online Marketing and Consulting. He previously served as Lake Norman Chamber of Commerce Board Member and Marketing Director for Everblue Training Institute. His technical background includes developing SEO strategies for political campaigns and educational technology companies.
Questions
What digital marketing services do you offer?
We provide SEO/SEM, content generation, social media management, website optimization, Google Analytics setup, and targeted online advertising campaigns.
Do you offer pro-bono consulting services?
Yes, we maintain a limited capacity for pro-bono or volunteer consulting engagements, particularly for local businesses and community organizations.
Which geographic areas do you serve?
Our primary service areas include Lake Norman and Charlotte, North Carolina, with remote consulting capabilities for clients nationwide.
What industries do you specialize in?
We have particular expertise in higher education, technology startups, and nonprofit sectors, with experience across multiple business domains.
Can you help with political campaign websites?
Yes, we've worked on multiple political campaigns including website optimization, email marketing, and payment platform integration for candidates in North Carolina.
