Business Details
38 Years
experience
Creative Marketing & Branding Experts in Pittsburgh
Founded in 1988, GROUP 2 has spent over 35 years delivering strategic marketing, branding, and creative solutions to a diverse clientele. Our approach prioritizes understanding client needs first, ensuring every campaign aligns with business objectives while maintaining visual harmony across digital and traditional platforms. With a senior-level team and a network of vetted professionals, we provide transparency, accountability, and results-driven creativity. Our commitment to client partnerships has fostered long-term relationships, with many clients spanning decades. We specialize in custom creative strategies, messaging development, and comprehensive campaign management, leveraging over 100 years of combined industry experience.Our Pittsburgh-based team combines technical expertise with a passion for innovation, utilizing tools like Basecamp to streamline project execution. From brand identity to video production, we offer scalable solutions tailored to budget and timeline constraints. Our philosophy centers on building trust through responsiveness, ethical practices, and a focus on measurable outcomes. With expertise in B2B, B2C, and nonprofit sectors, we create campaigns that resonate with target audiences while driving market competitiveness. Our track record includes award-winning designs, dynamic websites, and integrated marketing initiatives that strengthen clients' bottom lines.
Services
Brand Development
Video Production
Graphic Design
Social Media Marketing
Signage Systems
Details
- Year established: 1988
Highlights and features
- We offer 35+ years of experience in integrated marketing solutions
- Our senior-level team provides transparent, client-focused partnerships
- We deliver campaigns that align with specific business objectives
- Our network includes professionals with 100+ combined years of experience
- We utilize cloud-based project management for timely execution
What people say
Stellar creative solutions
Responsive to on-demand requests
Strong and growing presence
Creative and flexible partnership
Superb project management
Services
Brand Development
Our brand development service creates cohesive visual identities and strategic frameworks that resonate with target audiences. We combine market research with creative execution to build brands that stand out in competitive landscapes. Clients benefit from consistent messaging across all platforms while maintaining budget efficiency.
Video Production
We produce dynamic video content that enhances brand storytelling and engagement. Our approach integrates strategic messaging with high-quality production values to create compelling narratives. Clients receive tailored video solutions that align with their marketing objectives and audience preferences across digital platforms.
Graphic Design
Our graphic design service delivers visually striking materials that communicate brand messages effectively. We focus on creating designs that maintain consistency across all marketing channels while adapting to evolving industry trends. Clients receive custom solutions that balance aesthetic appeal with functional communication needs.
Social Media Marketing
We develop comprehensive social media strategies that enhance brand visibility and audience engagement. Our approach combines content creation with analytics-driven optimization to maximize ROI. Clients benefit from tailored platform-specific strategies that align with overall marketing objectives and brand voice.
Signage Systems
Our signage systems create cohesive wayfinding solutions that reinforce brand identity in physical spaces. We design dimensional graphics that combine functionality with visual impact. Clients receive custom solutions that enhance brand recognition while providing clear directional information across multiple locations.
People
Kelly McKenzie
President
Founder of GROUP 2 with 35+ years in creative services. Former Creative Services Director at Mellon Bank. Holds design degree from The Ivy School. Recognized for maintaining client relationships spanning decades while delivering quality craftsmanship.
Ron Grice
Senior Designer
Pittsburgh native with extensive design, illustration, and animation experience. Specializes in creative problem-solving and dimensional concepting. Manages diverse projects from brainstorming to execution while mentoring junior designers in the agency's boutique environment.
Linda Kotewicz
Senior Designer
Started as GROUP 2 intern, now senior designer with expertise in Adobe Suite and web development. Completed full-stack bootcamp training. Focuses on project efficiency and consistency while adapting to evolving design technologies and industry trends.
Erin Panosian
Designer
Social media strategist with BFA in Imaging Art. Manages GROUP 2's digital presence while delivering design solutions. Combines photography skills with marketing expertise to create visually compelling content that engages modern audiences across platforms.
Brian Lee Campbell
Creative Consultant
30-year industry veteran with experience as Art Director and Chief Creative Officer. Co-founded Third Planet Global Creative. Specializes in brand development and integrated marketing strategies across diverse industries while maintaining Pittsburgh creative leadership.
Questions
What industries does GROUP 2 serve?
We work with B2B, B2C, and nonprofit clients across diverse sectors including healthcare, education, construction, and technology.
How does GROUP 2 ensure campaign effectiveness?
We develop custom creative strategies through discovery sessions, ensuring visual consistency and measurable ROI across all marketing channels.
What project management tools do you use?
We utilize Basecamp for cloud-based project management, ensuring transparent communication and timely delivery of all campaign components.
How do you handle vendor coordination?
Our team vets, coordinates, and manages all campaign partners, leveraging a network with 100+ combined years of industry experience.
What makes GROUP 2 different from other agencies?
We combine 35+ years of experience with a boutique approach, maintaining long-term client relationships through transparent, results-driven creative partnerships.
Can you handle both strategy and execution?
Yes, we provide full-service solutions from strategic planning to final execution, ensuring seamless integration across all marketing platforms.
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