Business Details
15 Years
experience
Your Trusted Growth Partner for Home Service Marketing
Founded in 2011, we operate as a Fractional CMO, delivering strategic direction and expert execution to fuel business growth. Our team combines decades of collective experience in digital marketing, specializing in SEO, web design, and lead generation for home service industries. We maintain accountability through transparent processes, including real-time project dashboards and verified lead reporting.Our methodology emphasizes continuous improvement, leveraging data-driven decisions to refine campaigns and maximize ROI. With a client-centric approach, we prioritize open communication and tailored strategies that align with each business's unique goals and market position.
Services
SEO
Web Design
Online Reputation Management
Social Media Marketing
Marketing Consulting
Details
- Year established: 2011
Highlights and features
- We've helped 200+ home service businesses generate $650M+ in revenue since 2011
- Dedicated project managers oversee strategy execution for every client
- Transparent lead reporting with call verification for accurate results tracking
- Real-time project dashboards provide constant visibility into campaign progress
- Proven 132% average lead increase demonstrated in client case studies
What people say
Doubled our leads
Fantastic ROI
100% recommend
Increased revenue
Professional team
Services
SEO
Our SEO specialists implement technical improvements and content strategies to boost organic search rankings. We conduct keyword research, optimize website architecture, and build quality backlinks to increase visibility for home service providers. Clients benefit from improved local search presence and sustained lead generation through our data-driven optimization process.
Web Design
We create high-converting websites tailored to home service businesses' needs. Our designs combine responsive layouts, clear CTAs, and strategic content placement to convert visitors into customers. Each site features integrated lead capture forms, service-specific landing pages, and mobile-optimized experiences that maintain brand consistency across all devices.
Online Reputation Management
Our system actively monitors and enhances clients' online reputations across major platforms. We implement structured review collection processes, respond to customer feedback, and showcase positive testimonials to build trust. This service includes real-time reputation tracking tools and strategies to mitigate negative reviews' impact while amplifying positive customer experiences.
Social Media Marketing
We develop targeted social media strategies that engage local audiences and drive service inquiries. Our approach combines organic content creation with paid advertising across Facebook, Instagram, and LinkedIn. Campaigns focus on showcasing service quality, sharing client testimonials, and promoting special offers to generate qualified leads for home service providers.
Marketing Consulting
Our consulting services provide actionable insights for scaling home service businesses. We analyze market positioning, competitive landscape, and customer journey touchpoints to identify growth opportunities. Clients receive customized marketing roadmaps that integrate digital and traditional tactics, with ongoing strategy adjustments based on performance metrics and industry trends.
People
Dan Skaggs
Founder
SEO expert with 18+ years of experience growing online presence for home service businesses. Developed GrowthEngine strategy framework. Louisville native passionate about digital marketing innovation and bourbon appreciation.
Sandra McCaffrey
Project Manager
Content strategist specializing in brand voice development and campaign execution. Manages cross-functional teams to deliver marketing initiatives aligned with client objectives. Enjoys Disney planning and culinary arts outside professional responsibilities.
Evan Kemper
Client Success Manager
Marketing professional with expertise in client relationship management and service delivery optimization. Focuses on ensuring seamless onboarding and sustained client satisfaction through proactive communication and performance tracking.
Will Hale
Project Coordinator
Digital strategist specializing in local SEO implementation and online visibility enhancement. Works closely with clients to improve search rankings and customer engagement metrics through targeted optimization techniques.
Preston Harp
Marketing Coordinator
Recent University of Kentucky graduate bringing innovative approaches to content creation and data-driven marketing campaigns. Focuses on developing efficient strategies that balance creativity with measurable business outcomes.
Questions
What home service industries do you specialize in?
We work with HVAC, plumbing, roofing, paving, foundation repair, and remodeling businesses. Our GrowthEngine strategy adapts to each industry's unique marketing challenges while maintaining core effectiveness.
How soon will I see marketing results?
Many clients see increased leads within 30 days, with significant SEO improvements typically realized within 6 months. Exact timelines depend on market competitiveness and current business positioning.
What makes your approach different from other agencies?
Our dedicated project managers combine real-time dashboards with verified lead reporting. Unlike traditional agencies, we focus exclusively on home service businesses, providing industry-specific expertise and measurable ROI tracking.
Do you offer service area flexibility?
We primarily serve Louisville, KY but work with home service businesses nationwide. Our digital strategies adapt to local market conditions while maintaining consistent execution quality across all service regions.
How are pricing plans structured?
Custom plans start at $3,500/month, based on business goals and service area. We avoid one-size-fits-all pricing, instead creating tailored strategies that align with each client's growth objectives and market potential.
