Business Details
49 Years
experience
Your Trusted Marketing & Research Partner in Santa Fe
Since 1977, Southwest Planning & Marketing has been a trusted partner for businesses, tribal entities, educational institutions, and government agencies seeking data-driven solutions. Our team of seasoned professionals brings over 160 combined years of experience in market research, economic development, strategic planning, and public outreach. We specialize in transforming complex challenges into actionable insights through tailored methodologies, including survey research, focus groups, and economic impact analyses. Our commitment to long-term client relationships ensures that every project aligns with the unique needs of the communities and organizations we serve.With expertise in tourism planning, transportation, and higher education consulting, we bridge the gap between data and decision-making. Our work empowers clients to navigate evolving markets with confidence, leveraging decades of experience in New Mexico and beyond. We prioritize human judgment in an AI-driven world, ensuring clarity and strategic nuance in every deliverable. From feasibility studies to comprehensive plans, our services are designed to create real-world impact. Headquartered in Santa Fe, we remain New Mexico's only full-service planning and marketing firm, dedicated to fostering sustainable growth and informed policy decisions.
Services
Market Research
Economic Development
Tourism Planning
Strategic Planning
Survey Research
Focus Groups
Public Outreach
Economic Impact Analysis
Higher Education Consulting
Transportation Planning
Details
- Year established: 1977
Highlights and features
- We have over 40 years of experience in New Mexico's unique markets.
- Our team brings 160+ combined years of expertise in research and planning.
- We specialize in tribal, education, and government sector consulting.
- We deliver actionable data-driven solutions for complex challenges.
- Our human-centric approach ensures strategic nuance in an AI-driven world.
Services
Market Research
Our market research services combine qualitative and quantitative methods to uncover trends, consumer behavior, and competitive landscapes. We deliver actionable insights for businesses, governments, and nonprofits seeking data-driven strategies. Our approach includes survey design, focus groups, and statistical analysis tailored to client objectives.
Economic Development
We specialize in economic development planning, including impact analyses, feasibility studies, and growth strategies. Our work supports local governments, tribal entities, and private-sector clients in creating sustainable economic opportunities through data-backed recommendations and policy frameworks.
Strategic Planning
Our strategic planning services help organizations define goals, allocate resources, and measure progress. We facilitate visioning sessions, conduct stakeholder outreach, and develop actionable plans for government agencies, educational institutions, and nonprofits seeking long-term success.
Public Outreach
We design and implement public outreach initiatives to foster community involvement in planning and policy decisions. Our methods include town halls, digital campaigns, and targeted surveys to ensure diverse stakeholder participation in projects like transportation and housing planning.
Tourism Planning
Our tourism planning services focus on destination development, market analysis, and sustainability strategies. We assist local governments and tourism boards in creating visitor-friendly policies while balancing economic growth with cultural and environmental preservation in New Mexico and beyond.
People
Rachelle Howell
Managing Partner
With over 30 years of experience, Rachelle specializes in marketing, strategic planning, and economic development for public and private sectors. She leads research initiatives and marketing plans for tribal and educational clients.
Sandra Riggs
Partner
Sandra brings 30+ years of expertise in data analysis, grant management, and strategic planning. She oversees financial operations and provides insights for higher education and government projects.
Chris Cordova
Partner Emeritus
Chris has decades of experience in market research, planning, and economic development. He consults on community projects and facilitates stakeholder engagement for complex initiatives.
Charles Cordova
Senior Associate
Charles specializes in economic analysis and survey research. With 20+ years of experience, he conducts statistical modeling and reports for clients in government and private sectors.
Heather Tilson
Senior Associate
Dr. Tilson offers 30 years of expertise in strategic planning, workforce development, and higher education consulting. She leads assessments and organizational planning for academic and nonprofit clients.
Questions
What services does Southwest Planning & Marketing offer?
We provide market research, economic development, strategic planning, tourism planning, survey research, focus groups, and public outreach services tailored to government, tribal, and educational clients.
How long has Southwest Planning & Marketing been in business?
We have been serving clients since 1977, offering over 45 years of expertise in New Mexico and beyond.
What industries do you specialize in?
We focus on tribal entities, education, government agencies, tourism, and economic development sectors.
Do you work with tribal communities?
Yes, we have extensive experience providing consulting and research services to tribal entities across New Mexico.
How do you ensure actionable insights for clients?
We combine qualitative and quantitative research methods, including surveys, focus groups, and economic modeling, to deliver data-driven strategies.
