Business Details
32 Years
experience
Strategic Marketing Alliances & Brand Collaboration Experts
Since 1994, our women-owned agency has pioneered brand collaborations, strategic alliances, and asset valuation, serving global clients across entertainment, fintech, sports, and hospitality sectors. Founded by Jill Woxland, we combine 30 years of industry expertise with proprietary technology like InSight360 to deliver data-driven partnership strategies. Our team of seasoned professionals has generated over 220% revenue growth for clients through cross-promotional campaigns recognized with REGGIE Awards, Telly Awards, and Forbes features.We maintain a 100% success rate in client programs by leveraging AI-enhanced analytics and a network of 1,000+ industry contacts. Our collaborative approach extends clients' marketing teams with customized solutions for sponsorship negotiation, loyalty programs, and media exchange initiatives.
Services
Licensing Programs
Loyalty Partner Programs
Asset Valuation
Revenue Generation
Cross Promotion
Media Exchange
Sponsorship Negotiation
Strategic Alliances
Details
- Year established: 1994
Highlights and features
- 30 years of experience in strategic alliance marketing since 1994
- Proprietary InSight360 valuation technology platform
- 100% success rate in client partnership programs
- AI-enhanced analytics for marketing asset valuation
- Global client base across 7 industry sectors
Services
Strategic Alliances
We develop high-impact strategic alliances between brands in entertainment, sports, and fintech sectors. Our proprietary InSight360 platform enables precise asset valuation while our 30-year industry experience ensures optimal partner matching. Clients benefit from cross-promotional campaigns that have generated 220% revenue growth through co-branded initiatives.
Asset Valuation
Our AI-enhanced asset valuation services combine proprietary software with real-world partnership experience. We provide customized reports detailing marketing asset values, reach potential, and revenue opportunities. This data-driven approach helps clients maximize ROI through optimized sponsorship packages and partnership strategies.
Sponsorship Consulting
We offer end-to-end sponsorship consulting from partner identification to contract negotiation. Our 100% success rate stems from a strategic mix of traditional and non-traditional partners, including influencers and media outlets. Clients receive tailored partnership development plans with activation strategies and revenue projections.
Licensing Programs
Our licensing expertise connects entertainment properties with retail brands for mutually beneficial collaborations. We leverage deep industry relationships to create cross-promotional opportunities that enhance brand visibility. Clients gain access to proven frameworks for licensing agreements and revenue-sharing models.
Cross Promotion
We design cross-promotion campaigns that leverage complementary brand audiences. Our AI-driven analytics identify optimal partnership opportunities while creative activation concepts maximize engagement. Clients benefit from expanded market reach and measurable ROI improvements through these collaborative initiatives.
People
Jill Woxland
Founder & CEO
Jill founded Intemark in 1994 and has led over 200 successful brand collaborations. Her expertise spans entertainment, sports, and retail sectors with clients like Disney, Netflix, and Ford. She mentors teams while maintaining a culture-first approach to business leadership.
Jorge Raasch
Group Director
With 20+ years in entertainment and retail marketing, Jorge specializes in developing brand collaborations through strategic relationship building. His negotiation skills have secured partnerships across Fortune 100 companies and startups, focusing on mutually beneficial arrangements that drive growth.
Jake Vaith
VP of Finance & Administration
Jake oversees financial operations with a CPA background and decade of experience at Intemark. His expertise in accounting and operations ensures financial integrity across partnership programs. He previously served as controller at KNW Group and NorthMarq Capital.
Philippe Jullien
Marketing Director
Philippe brings 16 years of global marketing experience focused on sports and brand strategy. His agile consulting methodology has driven growth for international clients through innovative partnership approaches that combine traditional and digital marketing channels.
Sarah Lansky
Group Director
Sarah leads brand strategy initiatives with 15+ years in partner marketing. Former agency leader at Zeus Jones, she specializes in product launches and cross-functional team management. Her work spans Fortune 500 clients including Nestl, General Mills, and Nordstrom Beauty.
Questions
What industries does Intemark specialize in?
We focus on entertainment, sports/lifestyle, fintech, telehealth, travel/hospitality, and retail sectors with expertise in cross-industry collaborations.
How does Intemark value marketing assets?
We use our proprietary InSight360 platform combined with real-world partnership data to deliver accurate valuations of marketing assets and sponsorship opportunities.
Can you help with international partnerships?
Yes, we serve global clients with headquarters in Minneapolis and field offices in New York, supporting partnerships across North America, Europe, and Canada.
What makes Intemark different from other agencies?
Our 30-year track record, proprietary valuation technology, and 100% success rate in client programs set us apart through measurable results and industry recognition.
Do you work with startups or only established brands?
We work with both startups and Fortune 100 companies, leveraging our diverse network to create mutually beneficial partnerships across all business sizes.
