Business Details
We have evolved from SeQuel Response and FM Engage into Franklin Madison Direct while preserving our core team and proven methodologies. Our agency specializes in data-driven direct response marketing that integrates direct mail and digital channels for measurable growth. We bring decades of combined experience in performance marketing across financial services, insurance, investments, home services, and retail sectors. Our proprietary FactorTest methodology enables rapid, cost-effective identification of winning campaign strategies through advanced testing. We synchronize offline and online channels with our Surround solution to eliminate ad waste and boost response rates. Our OmnIDirect capability leverages offline data for smarter online prospecting and audience targeting.
We have generated a 36% revenue increase for financial services clients and produced 224,000 new customers for insurance partners. Our creative development and print production teams craft compelling collateral that reinforces brand messaging and drives action. We execute campaigns with precision, speed, and expertise, backed by detailed analytics and actionable reporting. Our commitment to transparency and client success ensures your bottom line remains our top priority. We continuously optimize performance through rigorous testing and data targeting to connect you with your ideal audience. As a trusted direct marketing partner, we deliver people-powered campaigns that help brands reach their full potential.
We have generated a 36% revenue increase for financial services clients and produced 224,000 new customers for insurance partners. Our creative development and print production teams craft compelling collateral that reinforces brand messaging and drives action. We execute campaigns with precision, speed, and expertise, backed by detailed analytics and actionable reporting. Our commitment to transparency and client success ensures your bottom line remains our top priority. We continuously optimize performance through rigorous testing and data targeting to connect you with your ideal audience. As a trusted direct marketing partner, we deliver people-powered campaigns that help brands reach their full potential.
Highlights and features
- We use proprietary FactorTest to quickly identify winning campaign strategies.
- Our Surround solution syncs offline and online channels cutting waste.
- We leverage offline data via OmnIDirect for smarter online prospecting.
- We generated a 36% revenue increase for financial services clients.
- Our team produced 224,000 new customers for insurance partners.
Services
Campaign Strategy
Our campaign strategy service employs a data-centric approach to reach your ideal audience and achieve impactful results. We leverage performance-focused methodologies to align messaging with high-value prospects across channels. This ensures every campaign is built on measurable insights for maximum conversion potential.
Performance Testing
Our performance testing service optimizes marketing strategies using advanced methodologies to deliver results quickly and cost-effectively. We identify winning campaign elements through rigorous, proprietary testing frameworks like FactorTest. This measurable process reduces risk and accelerates growth by validating approaches before full-scale investment.
Data Targeting
Our data targeting service delivers messages with precision by connecting you with your best and biggest audience for maximum impact. We utilize advanced targeting capabilities to ensure high conversion rates across direct mail and digital channels. This approach minimizes waste and maximizes return on marketing investment.
Creative Development
Our creative development service captivates high-value prospects with compelling, strategic creative that generates measurable response. We craft messages that foster genuine connection and reinforce brand identity across all touchpoints. This drives engagement and converts prospects into loyal customers through persuasive storytelling effectively.
Digital Integration
Our digital integration service seamlessly connects direct mail and digital channels for a unified, high-impact integrated marketing approach. We synchronize offline and online strategies to boost response rates and eliminate ad waste. This creates a cohesive customer journey that maximizes conversions across every platform.
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