Our clients achieve unprecedented growth and profit, with less effort and smaller ad budgets. Plus our NEXiT process can turn a 40% increase in sales into a 150% increase in business value. Your brand is the experience, anticipated, lived, and remembered, that's created by your business. It's created by you and your team from the inside-out, not by an ad agency "branding" you from the outside-in.
Great brands win by building a better mousetrap instead of simply running ads claiming to. Don't "rebrand." Become a great brand. Invent the cat. We work with some great vendors and some less great. However, most have two things in common: Sales quotas and commissions. When was the last time a media rep, printer or ad agency offered you lower rates or suggested you spend less?
In fairness, it's not their job. They're paid to get you to pay higher rates and spend more. We don't have sales quotas. Our success is tied directly to your success. We plan and execute a better marketing mix at better rates and placement because we represent you, not a radio station, printer or digital provider.
Great brands win by building a better mousetrap instead of simply running ads claiming to. Don't "rebrand." Become a great brand. Invent the cat. We work with some great vendors and some less great. However, most have two things in common: Sales quotas and commissions. When was the last time a media rep, printer or ad agency offered you lower rates or suggested you spend less?
In fairness, it's not their job. They're paid to get you to pay higher rates and spend more. We don't have sales quotas. Our success is tied directly to your success. We plan and execute a better marketing mix at better rates and placement because we represent you, not a radio station, printer or digital provider.
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For the vast majority of business owners, the answer is "No."
And when they do find out, most find that it's much less than they thought it was and much less than they need for retirement.
So it's equally important to get the answer to this question: What do I need to do, throughout all areas of my company, to increase its value?
We can now answer that for you in about 15-minutes.
Value is an excellent indicator of business and brand health.
When companies and brands are built from the inside-out by improving people, processes and brand experience at all levels, profits grow while marketing costs shrink.
And when they do find out, most find that it's much less than they thought it was and much less than they need for retirement.
So it's equally important to get the answer to this question: What do I need to do, throughout all areas of my company, to increase its value?
We can now answer that for you in about 15-minutes.
Value is an excellent indicator of business and brand health.
When companies and brands are built from the inside-out by improving people, processes and brand experience at all levels, profits grow while marketing costs shrink.
Why We Say, “There Is No Such Thing As Branding.” It Starts...
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Most marketers are familiar with the classic 4P's of taking a product or service to market: Product, Place, Price, and Promotion.
These were developed in the mid-1960s during the glory days of Mad Men and advertising-driven marketing.
Markets have changed, the understanding of effective marketing has changed, and as we've noted before, the consumer is back where he/she belongs - in the driver's seat.
This is why we use our own set of 4-P's.
And ours comes with a set of 4-E's at no extra charge.
These were developed in the mid-1960s during the glory days of Mad Men and advertising-driven marketing.
Markets have changed, the understanding of effective marketing has changed, and as we've noted before, the consumer is back where he/she belongs - in the driver's seat.
This is why we use our own set of 4-P's.
And ours comes with a set of 4-E's at no extra charge.
Jerry Seinfeld: “I love advertising because I love lying
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I remember the moment like it was yesterday.
I know it wasn't yesterday though because I was chatting with my best friend Joe on a cellphone that was screwed into the console of my 1990 Hyundai Sonata.
Instinctively, I laughed it off and proceeded to parade a brilliant montage of our clients' various product and service benefits and how peoples' lives were made better by their purchase and use.
In fact, had I been recorded, I might have won a CLIO.
And yet, I also remember a second intuitive reaction.
I know it wasn't yesterday though because I was chatting with my best friend Joe on a cellphone that was screwed into the console of my 1990 Hyundai Sonata.
Instinctively, I laughed it off and proceeded to parade a brilliant montage of our clients' various product and service benefits and how peoples' lives were made better by their purchase and use.
In fact, had I been recorded, I might have won a CLIO.
And yet, I also remember a second intuitive reaction.
Assessment Tools
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They are valuable not only for the data they yield but also for the speed with which they deliver it.
Business owners are busy people.
Time is money.
All four combined take 30 minutes or less to complete.
Our Value Builder Survey takes about 15 minutes to complete and will generate a score similar to an ACT.
Learn what is driving your company's value up and what is dragging it down.
The average score, out of nearly 60,000 businesses surveyed, is 58.
Businesses that score 80 or higher tend to receive offers 71% higher than average.
Business owners are busy people.
Time is money.
All four combined take 30 minutes or less to complete.
Our Value Builder Survey takes about 15 minutes to complete and will generate a score similar to an ACT.
Learn what is driving your company's value up and what is dragging it down.
The average score, out of nearly 60,000 businesses surveyed, is 58.
Businesses that score 80 or higher tend to receive offers 71% higher than average.
Brand Performance & Business Value
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You're only 15 minutes away from knowing where your brand and business score against the average.
Feel free to watch this brief video that explains why this survey is so important.
Note: The survey will ask for some revenue and profit numbers to generate a more accurate score and value.
Be assured of complete and secure confidentiality.
The Value Builder/Sellability Score algorithm was developed using a quantitative survey of more than 50,000 business owners and is continually refined.
The average business scores 58.
Feel free to watch this brief video that explains why this survey is so important.
Note: The survey will ask for some revenue and profit numbers to generate a more accurate score and value.
Be assured of complete and secure confidentiality.
The Value Builder/Sellability Score algorithm was developed using a quantitative survey of more than 50,000 business owners and is continually refined.
The average business scores 58.
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