Business Details
27 Years
experience
Retail Marketing Experts You Can Trust
RSM has spent over 25 years delivering integrated retail marketing solutions that drive measurable results for clients. Our expertise spans shopper engagement, retail promotions, and experiential marketing, with a proven track record of executing 110,000+ annual activations across major retail chains. We combine strategic insights with creative execution to help brands connect with consumers at the point of sale. Our team specializes in translating retail realities into successful campaigns, focusing on driving sales, ROI, and performance. As a privately held company, we maintain unmatched flexibility and agility while prioritizing exceptional client service. Our history includes developing Americas largest retail sports promotion with Kroger and the DAYTONA 500, demonstrating our ability to scale innovative programs.We work with 200+ brands across grocery, mass, club, dollar, and home improvement channels, aligning them with lifestyle, entertainment, and sports properties. Through digital engagements, creative services, and strategic partnerships, we provide end-to-end solutions for retail success. Our multichannel approach integrates in-store activations, digital marketing, and event tours to create cohesive brand experiences. With offices in Charlotte, North Carolina, we offer localized expertise backed by national-scale capabilities to turn retail marketing ideas into reality.
Services
Retail Promotions
Experiential Marketing
Digital Engagements
Strategic Partnerships
Creative Services
Details
- Year established: 1999
Highlights and features
- 25+ years creating successful retail marketing campaigns for 200+ brands
- Execute 110,000+ retail activations annually across major store chains
- Developed Americas largest retail sports promotion with Kroger & DAYTONA 500
- Combine digital marketing with in-store experiences for multichannel impact
- Privately held structure enables unmatched flexibility and client focus
Services
Retail Promotions
Our retail promotions combine strategic insights with tactical execution to boost product visibility and drive sales. We develop turn-key programs for in-store activations, point-of-sale displays, and multi-vendor initiatives that resonate with shoppers. With expertise across mass, grocery, and club channels, we create campaigns that translate into measurable sales increases at the shelf.
Experiential Marketing
We create immersive brand experiences through large-scale retail events, food truck tours, and VIP activations that connect consumers with products. Our event programs leverage festivals, tradeshows, and mobile marketing to build brand awareness and drive engagement. From corporate entertainment to interactive product demos, we transform retail spaces into memorable experiences that drive purchase decisions.
Digital Engagements
Our digital marketing services integrate email campaigns, social media strategy, and search engine marketing with in-store promotions. We develop mobile applications, augmented reality experiences, and digital sweepstakes that extend campaign reach beyond physical retail environments. By combining analytics with creative execution, we help brands maximize digital touchpoints to support retail sales objectives.
Strategic Partnerships
We connect brands with lifestyle and entertainment properties to create compelling retail promotions. Our partnership strategy leverages sports sponsorships, music events, and cause marketing initiatives to enhance brand relevance. Through in-store demos and sponsorship activations, we help clients build cross-industry collaborations that drive consumer engagement and sales performance at retail locations.
Creative Services
Our full-service creative team develops visual assets for retail campaigns, including event materials, product photography, and digital content. We design in-store displays, website experiences, and social media assets that align with brand identity while driving retail performance. From pre-event renderings to video development, we provide end-to-end creative solutions that support successful retail promotions.
Questions
What retail channels does RSM specialize in?
We work across major retail channels including grocery, mass, club, dollar stores, and home improvement centers like Walmart, Kroger Co., and Family Dollar.
What types of retail promotions do you offer?
Our promotions include in-store product campaigns, point-of-sale displays, sweepstakes, sales-driving programs, and incremental merchandise displays tailored to client objectives.
Can you create digital marketing campaigns for retail?
Yes, we integrate digital strategies including email marketing, social media campaigns, influencer partnerships, and augmented reality experiences to enhance retail promotions.
Do you handle large-scale retail events?
We specialize in large-scale experiences including festival marketing, mobile tours, VIP activations, and tradeshow events that engage consumers at retail locations.
How do you measure retail campaign success?
We focus on sales performance, ROI, and consumer engagement metrics to evaluate campaigns, with reporting tools that track in-store execution and digital engagement.
Can you help with retail partnership strategies?
Yes, we develop strategic alliances with sports, entertainment, and lifestyle properties to create compelling retail promotions that resonate with target audiences.
