Business Details
31 Years
experience
Your Trusted Partner for Automotive Marketing Solutions
Since 1995, Strategic Marketing has pioneered data-driven automotive marketing solutions, leveraging proprietary platforms like Empower and Logix to deliver targeted campaigns for dealerships. Our approach combines predictive analytics with direct marketing strategies to maximize ROI, supported by a team with decades of industry experience. Certified by DMS and OEM partners, we prioritize transparency, client success, and innovation, evidenced by 16 Dealer Voted Best Direct Marketing Company awards.Our core values of integrity, teamwork, and excellence guide every campaign, ensuring clients benefit from actionable insights and measurable results. With a nationwide reach and partnerships with 9 of the Top 10 Dealer Groups, we remain committed to redefining automotive marketing through technology and expertise.
Services
Automated Marketing
Predictive Analytics
Customer Retention
Direct Mail Campaigns
Data Mining
Details
- Year established: 1995
Highlights and features
- We offer 30+ years of automotive marketing expertise with proprietary platforms like Empower.
- Our team includes certified professionals with partnerships across top dealer groups.
- We guarantee ROI transparency and data-driven campaign reporting.
- We provide OEM-certified and DMS-integrated marketing solutions.
- Our client retention strategies have driven 1% average purchase rates for dealerships.
What people say
Game-changer
Targeted campaigns
Unparalleled transparency
Real results
Efficient marketing
Services
Automated Marketing Platform
Empower automates data mining and marketing using trigger points in dealership data to identify purchase behaviors. It sends tailored messages at optimal times, reducing manual effort while increasing revenue. Dealerships benefit from streamlined campaigns and measurable ROI improvements.
Predictive Analytics
Logix analyzes thousands of data points to uncover profitable opportunities within dealership databases. It transforms raw data into actionable insights, enabling precise targeting for sales and service campaigns. This drives higher conversion rates and maximizes marketing efficiency.
Customer Retention
Service Builder re-engages lost customers through lifecycle-based messaging. It identifies unique opportunities to boost service bay traffic and loyalty. Dealerships see increased repeat business and market dominance through targeted retention strategies.
Direct Mail Campaigns
Custom-designed direct mail campaigns target high-intent customers with personalized messaging. Using data-driven insights, these campaigns achieve higher engagement rates, converting browsers into buyers for new and used vehicle sales.
Data Mining
Strategic Marketing's platforms identify purchase behaviors and market gaps using dealership data. This enables precise audience targeting for sales and service promotions, ensuring efficient ad spend and measurable revenue growth for clients.
People
Todd Strause
CEO
Todd founded Strategic Marketing in 1995 and has led its growth into an industry leader. He focuses on data-driven innovation and holds multiple awards, including Ernst & Young Entrepreneur of the Year finalist.
Bill Tabor
President
Bill joined Strategic Marketing in 2004 and became President in 2023. He brings automotive expertise from Ford Motor Company and leads partnerships to drive client success.
Chuck Urevick
CFO/COO
Chuck oversees finance and operations with 25+ years of executive experience. He previously held leadership roles at Nashua Corporation and Newell-Rubbermaid, focusing on continuous improvement.
John Getsov
Chief Client Director
John manages OEM relationships with 30+ years of automotive sales experience. He previously led marketing associations for Chevrolet, Toyota, and Subaru, building lasting client partnerships.
Todd Siegel
Vice President of National Accounts
Todd leads national account strategies with a background in sales and client relations. He joined Strategic Marketing in 2010 after roles at Coca-Cola and Thornton Oil, driving consistent sales growth.
Questions
What automotive marketing services do you offer?
We provide automated marketing, predictive analytics, customer retention programs, direct mail campaigns, and data mining tailored for dealerships.
How does your Empower platform work?
Empower uses dealership data and market trends to automate targeted marketing, identifying purchase behaviors and sending personalized messages at optimal times.
Are your services certified by OEMs?
Yes, we are DMS certified and OEM proven, with partnerships including Stellantis and General Motors.
How do you measure campaign success?
We provide transparent ROI reporting, tracking metrics like purchase rates, deployment frequency, and client revenue growth.
What regions do you serve?
We operate nationwide, working with 9 of the Top 10 Dealer Groups across the U.S.
Can you help with service department marketing?
Yes, Service Builder targets customers throughout vehicle ownership cycles to increase service bay traffic and loyalty.
