Business Details
31 Years
experience
Your Partner in Foodservice Marketing Excellence
Founded in 1995 by Anita Nelson, IN Food Marketing is a women-owned marketing agency specializing in foodservice solutions. Our five guiding principlesBusiness Integrity, Industry Insights, Marketing Intelligence, Client Involvement, and Creative Ingenuitydrive our approach to empowering brands through strategic partnerships and innovative campaigns. With nearly three decades of experience, we focus on foodservice marketing tools, evolving trends, and channel-specific strategies to help clients make powerful connections. We prioritize transparency, collaboration, and a true partnership, ensuring clients can focus on their core business while we handle marketing execution. Our commitment extends beyond clients to the community, donating 5% of profits to hunger-relief efforts and contributing over $160,000 in financial and pro-bono services since 2019.Through initiatives like Food Connections, we foster industry networking and knowledge-sharing, maintaining a network of professionals to expand our capabilities. Recognized with awards like the Minnesota Business Ethics Award and WBENC certification, we combine creative excellence with measurable results. Our team of thinkers, doers, and innovators delivers tailored solutions for foodservice marketing, from brand strategy to digital campaigns. We serve diverse sectors including non-commercial and commercial foodservice, retail, and wholesale. With a focus on trust and respect, we aim to be a reliable partner for brands seeking to elevate their market presence.
Services
Campaign Strategy
Brand Positioning
Social Media Management
Website Redesign
Content Strategy
Media Planning
Creative Development
Event Marketing
Community Engagement
Pro Bono Services
Details
- Year established: 1995
Highlights and features
- We have nearly 30 years of specialized expertise in foodservice marketing.
- Our women-owned agency combines creative ingenuity with data-driven strategies.
- We guarantee 5% of profits donated to hunger-relief community initiatives.
- Certified by WBENC and NISM for excellence in business practices.
- Our Food Connections network provides unparalleled industry collaboration opportunities.
Associations and certifications
- WBENC Certified
- NISM Certified
What people say
Strategic expertise
Creative excellence
Reliable partnership
Exceeding expectations
Industry recognition
Services
Campaign Strategy
We develop data-driven foodservice marketing strategies tailored to client goals, leveraging industry insights and channel-specific approaches. Our campaigns focus on product launches, brand awareness, and sales growth through measurable tactics. With expertise in non-commercial and commercial foodservice sectors, we deliver solutions that resonate with target audiences.
Brand Positioning
Our brand strategy services create distinct market identities through logo redesign, messaging, and packaging solutions. We help foodservice brands articulate their unique value propositions and maintain consistency across all touchpoints. Clients benefit from enhanced market differentiation and customer engagement.
Social Media Management
We manage comprehensive social media campaigns for foodservice brands, including content creation, audience engagement, and performance analytics. Our strategies focus on building brand loyalty and driving conversions through platform-specific tactics. Services include influencer partnerships and targeted ad campaigns.
Website Redesign
Our web development team creates user-friendly, responsive websites optimized for foodservice industry needs. Services include UX/UI design, content strategy, and integration with marketing tools. We ensure websites align with brand identity while improving customer acquisition and retention.
Community Engagement
Through our Food For All program, we contribute 5% of profits to hunger-relief initiatives and offer pro-bono marketing services to nonprofits. Our community efforts include volunteer programs and partnerships with organizations like The Good Acre to address food insecurity.
People
Anita Nelson
President / Owner
Founder of IN Food Marketing, Anita Nelson leads with 30+ years of foodservice marketing expertise. Under her vision, the agency has grown into a WBENC-certified firm known for integrity and innovation. She established the Food Connections network to foster industry collaboration.
Lori Gerdts Moening
Vice President / Creative Director
As Creative Director, Lori Gerdts Moening drives award-winning campaigns with a focus on visual storytelling and brand development. Her leadership ensures creative excellence across all client projects, combining artistic vision with strategic marketing objectives.
Beth Lube
Vice President of Account Services
Beth Lube oversees client relationships, ensuring strategic alignment and exceptional service delivery. With deep foodservice industry knowledge, she bridges client needs with agency capabilities to achieve measurable business outcomes.
Betsy DeNuccio
Design / Production Manager
Betsy DeNuccio leads design initiatives, translating brand strategies into compelling visual assets. Her expertise in production management ensures high-quality deliverables across print and digital platforms for foodservice clients.
Alyssa Lillie
Senior Art Director / Digital Specialist
Alyssa Lillie combines creative direction with digital expertise to develop engaging content for social media and web platforms. Her work enhances brand visibility through innovative design solutions tailored to foodservice marketing needs.
Questions
What foodservice marketing services do you offer?
We provide campaign strategy, brand positioning, social media management, website redesign, and community engagement programs tailored to foodservice brands.
How does your community involvement align with your business?
We donate 5% of profits to hunger-relief efforts and contribute pro-bono marketing services through our Food For All program, supporting local nonprofits.
Can you work with clients outside the Twin Cities?
While based in Minneapolis, we serve foodservice clients nationwide through our industry network and remote collaboration capabilities.
What certifications do you hold?
We are WBENC Certified (women-owned business) and NISM Certified, demonstrating our commitment to industry standards and diversity initiatives.
How do you stay current with foodservice marketing trends?
Through our Food Connections network and 30+ years of industry experience, we maintain up-to-date insights on emerging trends and technologies.
How can I attend Food Connections events?
Our bi-monthly networking breakfasts are open to food industry professionals. Contact us via email or LinkedIn to join future events.
